Target is selling this Pride t-shirt, along with nine others featuring slogans like “Harmony” and “Love is Love,” to benefit the Family Equality Council, a Washington D.C.-based group that favors same-sex marriage.
Target has long been a sponsor of Pride events held in June. Through the month, Target will donate 100 percent of the purchase price of the T-shirts, up to $120,000 to the Family Equality Council.
Even though the company has not taken an official position on the November ballot question that seeks to define marriage in the state constitution as only being allowed between one man and one woman, amendment backers are using the retailer’s action as a way to motivate their own supporters.
Read more from reporter Sasha Aslanian.